June 2, 2010

Posted in: Auto, Breaking News

Mercury Ford Brand Closure Announced


Ford has just announced that it will be closing down its Mercury brand by the end of 2010. This is due partially to the fact that “the Mercury nameplate currently holds a .8 market share in the U.S., less than half of the share that was added by the Ford brand so far in 2010. ”

Despite regularly outselling the Lincoln division, low brand awareness of Mercury, due in part to a lineup of vehicles that are nearly indistinguishable from the much stronger-selling Fords that they are based on, contributed to the decision.

[Source]

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